Proactiv Sports – formerly Sport4kids, was founded in Hong Kong in 2011 by Will Murray and David Azar. Both Will and David share a great passion for sports and they both competed on the international stage representing Ireland and Australia.
In line with our company tagline – more than just sports coaching, the founders believe that sports play a major role in the overall development of children into healthy, active and successful adults.
Proactiv sports expanded to Singapore in 2014 and to Malaysia in 2019. Currently we have over 5000 children and adults participating in our programs in Hong Kong, Singapore and Malaysia every week.

